Annabel is a Creative Director and Strategist specialising in travel and the environment. She works on high-profile branding and storytelling campaigns for countries, tourism boards and luxury properties around the world. Her work has been published in the Financial Times, The Times, The Guardian and Condé Nast Traveller among other outlets.

Annabel is currently Chair of the Younger Members’ Committee at the Royal Geographical Society.

Early in her career, she worked at a marine research station in French Polynesia, which was instrumental in developing a whale and dolphin sanctuary half the size of the USA.